Thursday, April 30th, 2009 by Al DiGuido
Folio Magazine’s headline “MPA to meet with Top Administration Officials to discuss issues affecting the Magazine Industry” caught my attention. The piece also mentions that John Kerry has scheduled hearings in Washington this week on the “ailing” newspaper industry – including the troubled Boston Globe. Hearings are supposed to start tomorrow. All of this has me wondering – actually amazed – that senior executives believe that solutions to their specific business problems can be found on Capitol Hill.
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Thursday, April 2nd, 2009 by Al DiGuido
If you can look past all of the jokes and editorial cartoons surrounding this past week’s decision by the White House to take greater control over General Motors, there are great lessons to be learned by all marketing types. Over the years, General Motors marketing budget ballooned to over $3 Billion dollars! That’s $3,000,000,000 dollars. This made the automaker one of the advertising industry’s biggest spenders.
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