About Al DiGuido

Long recognized as one of the digital marketing industry’s premier innovators and a pioneer in email communications, Al DiGuido has over 20 years of marketing, sales, management and operations expertise that he brings to his role as Chief Executive Officer of Zeta Interactive.

It has been DiGuido’s vision for some time to build the business model for Zeta Interactive, already named a top 50 full-service digital agency and top 25 search marketing firm in the U.S. by Advertising Age in its inaugural year. Al’s goal was for Zeta Interactive to be the first ever marketing agency to provide a truly integrated interactive suite of technologies and services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and optimize marketing spend across media channels.

This blog was intended to be a mouthpiece for voicing sentiments relating to shift from offline to online marketing, and the detailed metrics and ROI that shift can provide.